Our Story

We officially opened in November 2011 and are a full comprehensive eye care office. We serve patients age 7 to 107 that live and/ or work in the area. We test for any visual anomalies and ocular health deficiencies including glaucoma, cataracts, macular degeneration and retinal pathologies. We are highly trained in all types of contact lens fittings including specialized designs treating corneal conditions such as keratoconus. We believe in a holistic preventative approach to health and well being and offer each of our patients a customized regimen on stress reduction, nutritional direction and exercise recommendations.

Our Team

Lisa Cellura

Lisa, a board certified optician is the Chief Imagination Officer of ThirdEyeChic Optometry.

This amazing title came about because of her extensive knowledge in the field. She has more than 25 years of experience in the optical industry, specializing in store development and management, including eyewear, contact lens, insurance and administrative departments. Through the years she has been a mentor to several women and helped them on their journey to becoming Opticians themselves and owning their own optical stores.

Her passion is to help others and believes that even the smallest gestures can spark extraordinary possibilities. Ellen Degeneres always says… “Be Kind to One Another”. Following these simple words, Lisa always takes extra time to devote individual care to every patient. She prides herself on making everyone who meets her smile.

During Lisa’s free time, she loves spending it with her large, loud Italian family. She also enjoys playing pool with her husband and dancing to house music. However, most of the time she is just curled up on the couch reading or watching TV shows like the “The Big Bang Theory”.

Dr. Veronica Ruelas

Our leading optometrist, Dr. Veronica Ruelas graduated at the top of her clinical class from SUNY Optometry in 1998 specializing in ocular disease.  She was the Clinical Director of Vista Alliance Eye Care Associates, in Manhattan, where she treated all pre and post operative LASIK, cataract and glaucoma patients. In addition to her clinical duties, she presented and published her findings from the FDA clinical trials done during her 5 years there.  She then moved to Miami in 2003 and served the hispanic population in various hospitals and clinics.

Dr. Ruelas relocated back to NYC in 2008.  ince then she has traveled several times to Peru, Brasil and India performing various volunteer missions and free eye clinics.

Her passion is her work in service so she decided to create a non profit charity called the ThirdEyeVision Foundation www.thirdeyevision.org. She is also the founder of AshramChic, (www.ashramchic.com), a yoga and mediation fashion lifestyle company, in which a portion of all proceeds go to her beloved philanthropic work around the world.

Dr. Ruelas is currently living in the West Village, NYC with her fiance Gary and their Himalayan cat Lily.  When Veronica is not ʻeye doctoringʼ, she loves reading, yoga, running and simply enjoying life.  She is an advanced certified yoga and meditation instructor and teaches the benefits of each as a stress reduction method to her patients.


ThirdEyeChic Optometry believes its purpose in this lifetime is to help people see the world, their loved ones, and most importantly, themselves better.  We believe our soul’s purpose is to evolve. We believe we cannot teach something until we have mastered it ourselves. Most people don’t have years to spend learning from great masters all over the world.  We have.  We feel its our moral and human responsibility to make this knowledge and wisdom accessible to everyone; our suppliers, our team members, our patients, our community.

We achieve this with a 3 part approach starting with the outermost layer and moving inward.  First is the easiest part, we correct eyesight through a comprehensive eye examination.  Second, we go a little deeper in the physical plane and discuss how our patients are taking care of their bodies through nutrition and exercise.  The third, most subtle layer, we tap into is the energetic level where stress, feelings and emotions live.

This takes a strong commitment on all of our parts to remain humble and brave. By treating each person that comes into our culture with this triad in mind, ourselves included,  we know we will be successful while still making the world a better place.


Blue Cross Blue Sheild
Horizon BCBS of New Jersey
MetroPlus Health Plan


Aetna Vision
Davis Vision
FEP Blue Vision
Superior Vision

We share our space with the gorgeous and beautifully designed optical Artsee! Here you will find trained, qualified and knowledgeable opticians who always go the extra mile for their customers. Shopping at ARTSEE is a memorable experience where listening, knowledge, careful curation, and service are our mission. There is never a moment of pressure when you are shopping at Artsee. Enjoy a tea or coffee and admire a beautiful art book. The Artsee team will make sure your visit will be one to remember!