To My Beloved Patients,

This office is officially closed.  All of our patient’s records are with Cohens Fashion Optical at 825 Broadway, between 12th and 13th Street.  Please direct any questions, contact lens orders and need for appointments to or call 212-475-0999.

It has been an honor serving you all these years.

In gratitude,
Dr. Veronica Ruelas




ThirdEyeChic Optometry is a comprehensive optometric practice striving to fulfill all of your eye needs with a little inner peace sprinkled in.

Dr. Veronica Ruelas

Dr. Ruelas, an optometrist, is the founder and CEO of ThirdEyeChic Optometry. An advanced certified yoga and meditation instructor, Dr. Veronica’s passion for health and well-being transcends through her practice in many ways. ThirdEyeChic has a holistic approach to eye care- focusing on tailoring a comprehensive treatment plan for each patient including stress reduction and nutritional direction. She is also the founder of ThirdEyeVision Foundation (, bringing vision to the less fortunate angels we share the planet. She is the founder of AshramChic, (, a yoga and mediation fashion lifestyle company, in which a portion of all proceeds go to her beloved philanthropic work around the world.
Our Mission

ThirdEyeChic Optometry believes its purpose in this lifetime is to help people see the world, their loved ones, and most importantly, themselves better. Most people don’t have years to spend learning from great masters all over the world.  We have.  We feel its our moral and human responsibility to make this knowledge and wisdom accessible to everyone.
Our Story

We officially opened in November 2011 and are a full comprehensive eye care office. We serve patients age 7 to 107 that live and/ or work in the area. We test for any visual anomalies and ocular health deficiencies including glaucoma, cataracts, macular degeneration and retinal pathologies.

I didn't actually go in to see them because, unfortunately, my insurance doesn't apply there. But the girls who answer the phones offer some of the nicest customer service I've ever experienced. They're so accommodating and are happy to give any and all information you ask for. I wish I were covered. Lovely people.

Lacy N.

First thing to note is that Third Eye Chic has built a comfortable environment that feels like home. Lisa at the front desk had a total understanding of my insurance options and helped me ensure I was covered for all of the work I needed. Dr. Ruelas addressed all of my concerns thoroughly and made my experience very seamless. On top of teaching yoga and meditation, she also runs a non profit helping underprivileged communities around the world establish facilities able to alleviate preventable blindness. I'm proud to say my doctor serves a higher purpose such as this and will continue to go back for all my eyesore needs.

Tim H.

Dr. Ruelas was terrific, helpful and thoughtful and truly "present" with me, showing real concern every step of the way that I knew what was going on and my questions were answered. The reception folks were great, too. A friendly, welcoming Optometry office right in my neighborhood.

William M.

I've been wearing glasses / contacts for about 14 years now and this was one of the most efficient and pleasant eye exam experiences I've had. They know how to treat customers well. They are thorough, while still getting you in and out quickly. Also the decor is lovely. I would recommend this place.

Wendy C.

Dr. Ruelas is an amazing doctor. I've had trouble since moving to New York to find a doctor who was is not only competent but also treats you like a patient not just a co-pay. Dr. Ruelas actually cares about your well-being making sure that when you leave you're happy and makes the extra effort to insure your visit is a good one. I would recommend her to anyone. Thank you!

Alan S.